If you haven’t noticed yet, Facebook rolled out a Friends Feed, a feature that prioritizes posts from your personal connections—friends and family. No page promos, no algorithms telling deciding what you want to see.

The idea behind this feed is returning to the focus on keeping up with your inner circle. And who better to keep tabs on than you?!

What the Friend Feed means for creators and brands

At first glance, this might seem like bad news for creators since  brand pages won’t appear in the Friends Feed. But, there’s a silver lining: every brand page is tied to a personal account, and the Friends Feed offers a unique opportunity to boost your visibility through your personal profile page.

Norton 360 Deluxe for 5 Devices |Advanced AI Scam Protection | VPN & Dark Web Monitoring

Leveraging the Friends Feed

Encouraging your brand page followers to follow your personal profile can amplify your reach. The Friends Feed is less crowded and more reliable than the main feed, offering a direct line to your audience without algorithms interfering. So, it’s easier for your posts to stand out.

Crafting Friends content

Sure, you could just cross-post whatever is on your brand page. But duplication could be annoying for your audience.

Instead, use your personal page to share a more authentic, human side of your brand. Focus on connection over promotion by posting behind-the-scenes moments, personal commentary, or stories that complement your brand content.

For example:

• Videographers: Your brand page might showcase a polished video, while your personal page shares a muddy photo of you with a story about rolling down a hill for the perfect shot.
• Freelance Journalists: Your brand page could highlight a published article. Meanwhile, your personal page shows a scene from a shady neighborhood where you interviewed a key witness.

DID YOU SEE:  How To Get Started As A Freelance Journalist?

This kind of personal storytelling humanizes your brand, builds trust, and drives engagement, ultimately guiding your audience to your brand content.

And I know you may be giving this post the look like “Great, another suggestion with more content to create.”

But Friends Feed posts don’t need to be time-consuming or overly scripted and polished. The more authentic and personal they feel, the better they’ll connect with your audience.

Maximizing Visibility

If you aren’t doing so already, the friends feed is a good reason to encourage your followers to share your work.

When they do, it brings you directly into their Friends Feed. Their endorsement can be far more valuable to their friends than if you reached those folks via a boosted post.

Overall, the Friends Feed could a ticket to cutting through the noise, building stronger connections, and growing your audience.

Finding the Friends Feed

FYI, the Friends Feed isn’t the main feed you see when you open Facebook, and it isn’t the easiest to find if you aren’t looking for it.

To access it, select “Feeds” (This may be found in “Menu” by clicking the circle with 9 boxes) then choose the “Friends” and you’ll see the feed.

Since many in your audience may not be aware the Friends Feed exists, you’ll probably need to bring it to their attention.

Got Multiple Income Streams?

Tune In for This 2-Minute Chat: