Content Creators: Rework Your Old Content

Here's why you should rework your old content AND a list of ways to do it.

Rework your old content
Is your old content a gold mine or a graveyard? ~ Image by: Ola Dapo (IG @irregular_ola)

Content creators tend to reach a point where it’s difficult to continue cranking out fresh material.

And that’s partly because they think FRESH = NEW.

It doesn’t have to be that way if you rework your old content.

When you have a blog, a YouTube channel, or podcast and you continually make new content, your older material sinks into a creative graveyard if you don’t use it.

And that’s a shame because most people aren’t going to dig through two or three years of your work. So, your newer followers won’t get to experience it, and many of your older followers either missed it the first go-around or they’ve forgotten about it.

Either way, that’s a lot of creative juice sitting to rot. Not to mention an insane amount of missed opportunity.

Existing content is a potential gold mine.

Just because material has aged doesn’t mean it’s outdated.

A lot of your older work will be as helpful or enjoyable tomorrow as it was years ago when you created it.

So, help yourself prevent burnout by putting it out there in new forms and in new places.

How To Rework Your Old Content

There numerous ways to create fresh material from what you have.

(And you would already know what they are if you followed KnowGoodWriter on Instagram 😊. If you do, keep reading. I’ve added some extras.)

*Update and expand existing blog posts.

*Make new social media posts to promote existing content.

*Convert social media captions into blog posts.

*Chop blog posts down to create social media posts.

*Create videos and podcast episodes from your blog posts, and vice versa.

Also See: 6 Reasons You’re Running Out Of Blog Topics

*Organize material from blog posts, videos and/or podcasts to create a course or masterclass.

*Rework your old content to publish a book. Use your images, audio, blogs, etc.

*Post and share links to older content on new platforms and in new communities.

*Use tags and threads for Throwback Thursday to promote previous posts.

*Use your old material to create new material to sell to freelance clients.

Keep the list going! Drop additional ideas to repurpose your old content in the comments below.

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6 Comments

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  1. 2
    brittshedhappens

    While there is always value to new content, overlooking the power of repurposing old content would definitely mean missing out on a HUGE opportunity. Not only does updating your content give you the potential to fix things that you may have improved upon since publishing it the first time (like SEO) but it’s also a great way to save a little time that you can focus on other important tasks.

  2. 4
    Monique

    Honestly, every line in this blog post is AMAZING. I never thought about it that way. I actually thought fresh content means new. I’ve thought about updating blog posts but I didn’t think it would make such a huge change. I agree with what you said, just because it’s aged, doesn’t mean it’s outdated. And it’s such a shame how your great content will all be dumped in a creative graveyard. WOW, HONESTLY! In just a few lines, you caught me. I’ll definitely start promoting old content again!

    http://www.lifebeginsattwenty.com

    • 5
      Miche

      Yes, I think you’ll find that updating your content will make a big difference. I’m happy to hear that this post was so helpful. And I really appreciate your feedback.

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