Content creators tend to reach a point where it’s difficult to continue cranking out fresh material.
And that’s partly because they think FRESH = NEW.
It doesn’t have to be that way if you rework your old content.
When you have a blog, a YouTube channel, or podcast and you continually make new content, your older material sinks into a creative graveyard if you don’t use it.
And that’s a shame because most people aren’t going to dig through two or three years of your work. So, your newer followers won’t get to experience it, and many of your older followers either missed it the first go-around or they’ve forgotten about it.
Either way, that’s a lot of creative juice sitting to rot. Not to mention an insane amount of missed opportunity.
Existing content is a potential gold mine.
Just because material has aged doesn’t mean it’s outdated.
A lot of your older work will be as helpful or enjoyable tomorrow as it was years ago when you created it.
So, help yourself prevent burnout by putting it out there in new forms and in new places.
How To Rework Your Old Content
There numerous ways to create fresh material from what you have.
(And you would already know what they are if you followed KnowGoodWriter on Instagram 😊. If you do, keep reading. I’ve added some extras.)
*Update and expand existing blog posts.
*Make new social media posts to promote existing content.
*Convert social media captions into blog posts.
*Chop blog posts down to create social media posts.
*Create videos and podcast episodes from your blog posts, and vice versa.
*Organize material from blog posts, videos and/or podcasts to create a course or masterclass.
*Rework your old content to publish a book. Use your images, audio, blogs, etc.
*Post and share links to older content on new platforms and in new communities.
*Use tags and threads for Throwback Thursday to promote previous posts.
*Use your old material to create new material to sell to freelance clients.
Keep the list going! Drop additional ideas to repurpose your old content in the comments below.
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